Program or Be Programmed

Read an interesting book recommended by a friend the other day: Program or Be Programmed: 10 Commands for a Digital Age by Douglas Rushkoff. The main thrust of Rushkoff’s book is that all media, all forms of communication, starting at speech, moving on to the first examples of an alphabet, to the printing press and now to online communication have a bias and one needs to be aware of a medium’s bias when communicating through it. Bias in this context meaning that each medium tends to elicit particular attitudes and behaviours from it’s users.

If I can attempt to paraphrase, Rushkoff infers that this last communication revolution based upon the computer is a very important one, because now we’re actually getting to the point where the tools we are creating are taking on the characteristics of living things. They’re not quite living things yet though and at least until the hypothetical singularity manifests, the people who program these almost living tools will continue to take on an increasingly important role. Conversely, in the years to come those who do not at least have a basic idea of how programming is done will be at an acute disadvantage (politically, socially, financially, culturally) much like the illiterate following society’s adoption of the written word. Read more...